As a Senior UX/UI Designer, I have been successfully creating the end-to-end user experience strategy and user interface design to enable more effective communication between client project guidelines and the end-user. Throughout my professional career, I have been responsible for creating and instituting user-centered design solutions for B2B technology companies and customer-facing web and native mobile applications.

Through this process, I have regularly engaged with customers and business stakeholders through interviews and usability testing, creating multiple design selections and collecting feedback to quickly turn around new design options. I have also worked directly with developers and scrum masters through concepts of scrum and agile management methodologies to ensure the successful implementation of the UI design, creating engaging user experience, and user-friendly designs for industries such as database hardware and software, computer network, energy, healthcare, retail, transit, and banking, bringing to each project the highest level of user experience design, visual communication and innovation.

  • SKILLS & EXPERIENCE

    • Extensive experience designing for B2B technology companies and customer-facing web and mobile apps.
    • Deep expertise in information architecture, and creating highly detailed user-friendly interface designs.
    • Strong visual concept design, interactive, wireframes, mockups, animation and prototyping skills.
    • Ability to create multiple design selections, and collect feedback to quickly turn around new design options.
    • Expert at Adobe Photoshop, Illustrator, XD, Sketch, and other prototype and user interface design applications.
    • Worked in optimal time utilization through concepts of scrum and agile management methodologies.
    • Regularly engaged with customers and business stakeholders through interviews and usability testing.
    • Experience with QA and working directly with developers to ensure the successful implementation of a design.
    • Background in art, which shows a thorough understanding of motion, weight, balance, texture and form.
    • Created UX/UI design prototypes, wireframes, low and high definition designs for web and mobile applications.
    • Solid understanding of web cross platform functionality, responsive design, and browser capabilities.
    • Proficient with the web development process through the use of HTML5, CSS, SVG Sprites.
    • Knowledge of industry best-practices for search engine optimization and accessibility.
    • Ability to work independently and as part of a team collaborating with developers and engineering teams.
    • Excellent verbal and written communication skills, and the ability to present ideas and concepts.
    • Ability to create user-friendly interfaces from the strategic design and development to execution.
    • General knowledge around Salesforce Lightning design system and self-service portals workflows.
    • Knowledge and experience designing with adherence to enterprise design systems.
    • Extensive experience creating heuristic assessment of digital user interfaces and lead usability testing.
    • Understanding of information architecture, multi-step user flows, and cross-platform experiences.
    • Provided UX consultation and strategic guidance to project stakeholders and development teams.

  • SOFTWARE APPLICATIONS

    • Sketch   • Figma   • InVision
    • Adobe Experience Design   • Adobe Photoshop   • Adobe Illustrator
    • Adobe Dreamweaver   • Visual Studio Code
    • Adobe InDesign   • Adobe Acrobat Professional
    • Adobe After Effects   • Adobe Premiere    • Adobe Media Encoder
    • Autodesk Maya    • Autodesk 3D Studio Max

  • PROFESSIONAL EXPERIENCE

    Lead UX/UI Designer
    NextEra Energy Resources
    December 2017 – Present

    • Designed the graphical user interface for customer facing web portals and enterprise design system.
    • Effectively facilitated design sprints and design reviews with business stakeholders and cross functional teams.
    • Collaborated with product managers and software developers to create functional digital solutions to ensure alignment with business and end user objectives.
    • Provided UX consultation and strategic guidance to project stakeholders and development teams.
    • Worked in optimal time utilization through concepts of scrum and agile management methodologies.
    • Created personas, sitemaps, user flows, wireframes, and interactive experience design prototypes.
    • Operated with a user-centric design approach to test and iterate on proposed designs.
    • Worked with product owners to determine business requirements, articulate user needs, and translate UX research into user friendly interface designs.

    Lead UX/UI Designer
    CISCO Systems
    August 2009 – November 2017

    • Played a lead role in the design of new applications and features related to the company’s core products.
    • Managed sprint reviews and scrum meetings, employing agile and scrum practices to improve work flow.
    • Designed UX/UI for multiple Cisco Systems products across web apps, and native mobile apps.
    • Created design style guides for consistency and brand alignment.
    • Identified visual design problems and recommended solutions throughout the product lifecycle.
    • Guided data visualization, content style, and visual treatments of interactions.
    • Designed and validated workflows and user interfaces through iterations.
    • Took complex design problems and translated technical requirements into simple, elegant UX solutions.
    • Consulted with external and internal clients to understand their goals and validate design decisions.
    • Worked in collaboration with engineering on interactive designs across multiple product teams.
    • Lead presentations and discussions with product management, engineering and executive leadership to drive resolution on proposed features and functionality.

  • ACHIEVEMENTS

    • 20 + years of experience successfully creating user-experience design for brands such as Cisco Systems, Nextera Energy Resources, FPL | Florida Power & Light, Parkland Memorial Hospital, FedEx, Lowes, City of New York Metropolitan Transportation Authority, Miami Dolphins, Miami Marlins, Dallas Cowboys, Nickelodeon, LPG Systems, Jaguar, and Land Rover.

    • United States Design Patent 2021 | Nextera Energy Resources, Display Screen with Graphical User Interface. | “Florida Power & Light Time Report Mobile App”

    • Participated in the first commercial deployment of the Cisco Interactive Services Solution. Created the user experience and user interface design from the ground up to all Cisco Smart Retail & Transit touch screen application solutions, instituting a user-centered design providing an engaging and entertaining experience for customers. | “Cisco Interactive Services Solution”

    • Digital Signage Expo 2010 Apex Award winner honor innovation in the development and deployment of in the global digital out-of-home industry.
    Gold – Miami Dolphins Sun Life Stadium with Cisco Systems.

    • Journey Education national marketing 3D animation competition contest winner of 2001. | “Cocktails for Ten“